Catherine O said:
A simple rise of nationalism will get Africans to buy more African products; you can get a rise of nationalism amongst Africans simply by making them understand their potrayal in the West; I don’t think anyone will appreciate the extent of belittling and negative bias.
On the other hand, African’s are generally untrustworthy of African products because of their lower quality (perceived in some cases; true in most others). So the quality of the brand will also have to be major focus of advertizing.
That’s my 50 cents.